Services

Capabilities

The 60 member strong TMETC Design team has attracted talented Chief Exterior and Interior Designers, with significant experience gained with other OEMs and design agencies. It continues to attract and develop talented designers from the London Royal College of Art (RCA) and the Coventry University School of Automotive Design, both regarded as world class institutions.

In a structure typical of British car design, the TMETC Design team has extensive capabilities in the following:

  • Digital modelling
  • Clay modelling
  • Alias modelling

These skills are combined to create designs from rough sketches through to fully engineered physical properties to deliver Class A surfaces that are matured through the various FC Gateways, alongside the Tata Motors New Product Introduction (NPI Gen 3) process.

The TMETC Design team is equipped with world class tools and techniques to enable it to deliver world class designs, some maintained internally and others in partnership with key partners and suppliers. Typically these include:

  • 2D Sketch and Photoshop
  • Photo real 2D rendering
  • Sketch modelling 3D in Alias
  • Proportion/volume modelling in Alias
  • Milling (foam/clay/ureol)
  • Rapid prototyping (SLA/SLS/3D printing)
  • Clay modelling
  • Hard modelling
  • Trimming (design properties)
  • Scanning
  • Production surfacing Alias
  • Production surfacing ICEM
  • Painting
  • Photo real visualisation from Alias data
  • Animation
  • Film production
  • Colour materials and finish design
  • Colour materials and finish maturation

The TMETC Design team is well integrated with the rest of the Tata Motors Design infrastructure, and most of the product designs are a collaboration between the three design studios. Each studio specialises in specific areas to avoid duplication, but overlaps are necessary to provide additional capacity where needed.

From 2010, TMETC Design has been leading the Tata Motors Design language story and strategy, and it has developed a significant portfolio of concepts to communicate the Tata Motors Design evolution. Examples are shown to illustrate this coming of age of Tata Motors Design.