Tata Pixel inspires drivers of the future at Big Bang Fair - West Midlands

On Thursday 25th June, Tata Motors European Technical Centre (TMETC) introduced local school students to the Tata Pixel show car at the West Midlands regional event of the Big Bang Fair.

Held at the Ricoh Arena, Coventry, the Big Bang Fair - West Midlands brought together over 1,700 students with 34 local companies to find out more about the STEM (science, technology, engineering, and maths) subjects and the careers that can lead from them.

The Tata Pixel, which made its debut at the Geneva Motor Show in 2011, was an example of how design and engineering work in synergy to develop innovative ideas and solutions.

"The reaction to the Tata Pixel was fantastic," explained Claire Packer, TMETC's Marketing and Communications Manager. "It was the first time that many of the students had seen a show car, with many of them saying that they could see themselves driving such a vehicle. As the drivers of the future, their feedback was very interesting and important."

As well as visiting the exhibitors, many schools showcased their STEM club work and took part in the regional heat of the National Science + Engineering competition. Congratulations to Caroline Chisholm School, Northampton, for winning Best in Show for 'Taste the Feeling'.